In this day and age, videos have won the hearts of many because of the movement. Motion graphic clips such as ocean waves, dancing animals, flowing water, or blazing fire makes a lot of people excited. People that have a short attention span also prefer seeing these clips over reading a long article or watching a lengthy explainer video.
Because animation is preferred by many people, it is not surprising that animated logos have become a trend in the design industry in recent years. If you are a designer trying to think of logo for a client or a business owner looking for design inspiration to display your logo, you are in the right place.
If you want to understand logo animation and how each logo trend influences modern branding, this guide will walk you through the most popular styles including anime logo inspirations.
1. Kinetic Typography Design
Kinetic typography also called moving text, is an animation method where motion and typography are combined. This is one of the logo animation trends worthy of trying this year. Many known brands that want a feeling of innovation and motion in representing their brand use this animation design.
It is also exciting to see how a basic text can become innovative with the right typography, pacing, and movement. The combination of these elements can create powerful associations and elicit emotions. Moreover, it helps viewers to concentrate on the logo and understand the brand.
2. Hand-Drawn Design
Humanistic designs are highly demanded, so it is no surprise that hand-drawn animated logos are a hit in 2021. This design allows brands to connect with the viewer since it emits human and personalized emotions. When you combine hand-drawn logos and animation, the brand can get great outputs.
3. Hiding and Showing Design
People become very curious before something is revealed. They love surprises such as the climax or twist of a story, a quiz show, or a magic or stunt performance. Brands can use this logo design to get the attention of their audience by revealing the name of the brand using simple movements.
4. Liquid Motion Design
This is one of the most eye-catching logo animation trends for the year. From the name itself, the design idea comprises of water or other liquid flowing. This is the next animated logo design you need to consider because it gives a lot of interaction and style to the brand.
It can get people’s attention because it is flawless and calm. The calmness comes from the flowy and slow movement that mimics ripples. Thus, it is a recommended animated logo design if you want to add fun accents to the logo and a good user experience.
5. 3D Design
Animated 2d and 3d design designs are not only seen in movies and TV shows, but animated logos as well. Together with 4d design, this animated logo trend is expected to feature more in the mainstream. It is effective because people like the experience of seeing the effects of animated logos.
6. Expanding Design
It is important to ensure that the logo looks equally amazing in a limited space when you are designing it. Modern animation has given business owners the freedom to expand and compress their brand logos to their preferred dimension or scale. With this logo animation, it will be easier to design your logo without having a lot of negative space.
7. Animated Thin Lines Design
The animated thin lines logo design was once a hit and is expected to make a comeback this year. This motion graphic style is a great design option since it is clear and minimalist. Therefore, it is worth considering if you want something that clearly symbolizes your brand.
The shapes and clear lines are elegant and mimic sketches drawn by hand on paper. Plus, it has a lot of varieties and it can be used to make logos for different brands.
8. Combination of Styles Design
The mix of different styles is another animated logo trend that has made a comeback. The hybrid design was a trend a few years back and it is expected to be a hit this year again. The uniqueness of combining different animated styles and designs makes it great for logos. Aside from representing various aspects of the brand, it can also make many people interested.
Conclusion
If you are looking to design a logo for your brand, you can draw illustrationand ideas from these animated logo trends of 2021. There is no denying that animated logos are entertaining and engaging, especially in this age where more and more people have short attention spans.
It does not matter if you choose a subtle or attention-grabbing design. What is more important is that the animated logo represents your brand well. Also, make sure that it is best suited for your business needs and do not overdo the design.