The core idea of the video is to create dark, grunge, street theme so it matched with the rap competition. We put several 3D items in the video like microphone, speaker, and DJ controller to strengthen our concept. The main logo is placed inside the “battle ring” since the real competition used the same “battle ring” property as in the video.
Client: All Day Music
Art Direction: Ayu There
Motion Graphic Designer: Handy Mulya E